Rick Case, who embodies the very essence of entrepreneurial spirit, built his successful company through dedication, inspiration, and hard work. He had his first big breakthrough with an order for 42,000 Headbands in 1989 - the product that started it all. Now, decades later Nite Ize continues to expand with a large manufacturing facility, distribution center, and corporate offices based out of beautiful Boulder, Colorado. Case remarked recently that to be successful, "You have to be passionate, have faith in what you are doing, and be persistent."